Event Extras: How To Use Speaker Provided Freebies, Bonuses & Prizes For Your Virtual Event

Ready to take your virtual summit from "meh" to mind-blowing? Let's talk about the secret sauce that keeps attendees hooked and coming back for more – event extras! These little goodies can make a huge difference in engagement, excitement, and overall summit success.

But we're not just talking about any old extras... 

We're diving into the power of speaker-provided freebies, bonuses, and prizes to create an unforgettable experience for your audience. Plus, they're a win-win for both you and your speakers!

Event Extras: Freebies, Bonuses, & Prizes

Let's break down what these event extras are all about:

•  Freebies: These are like those awesome swag bags you get at conferences, but virtual! Think downloadable workbooks, checklists, templates, mini-courses... basically, bite-sized bits of valuable content that attendees get for FREE just for registering. It's a win-win: your speakers grow their email list, and your attendees get a taste of your summit speaker's awesomeness. We call this your virtual swag bag!
•  Bonuses: These are like the VIP upgrade for your summit. They're exclusive resources that you offer to your paid ticket holders – think beyond the extended access to replays, and get creative with extra Q&A sessions with speakers, additional tools, resources, and even some group programs and services that could be a good fit! They sweeten the deal and make those paid tickets irresistible!
•  Prizes: Who doesn't love winning stuff? Prizes incentivize your audience to participate, engage in the community, and get the most out of your summit. They can be anything from physical products and gift cards to digital downloads and consultations.

Leveraging Speaker-Powered Perks

Your speakers are a goldmine of valuable content and expertise. Here's how to tap into their gems and make sure they shine bright at your virtual event:

•  Speaker Freebies: Ask your speakers to contribute a freebie related to their topic. This gives them a chance to showcase their knowledge and collect leads for their own businesses. You can deliver these goodies in a virtual swag bag – think a PDF with links, an Airtable form with buttons, a dedicated email, or even a webpage with redemption links.
• Speaker Bonuses: Encourage your speakers to offer exclusive bonuses to paid ticket holders. This not only makes the paid ticket more valuable but also helps your speakers earn more commissions through increased sales. Plus, they get to connect with a highly engaged audience who are already invested in their topic! Promote these bonuses like crazy – mention them on your sales page, during sessions, and in your emails.
•  Speaker Prizes: Get your speakers involved by having them contribute prizes for giveaways or contests. This is a fantastic way to boost engagement and keep attendees excited throughout the summit. Announce the winners randomly during sessions or in your private event community on Facebook or Slack.

The Golden Rules of Event Extras

To make the most of speaker-provided offers, follow these best practices:

•  Stay on Theme: Make sure all freebies, bonuses, and prizes align with your summit's overall theme and target audience.
•  Quality Over Quantity: Focus on providing high-quality, valuable offers that truly benefit your attendees. Remember, you want to impress them, not overwhelm them with junk!
•  Crystal Clear Communication: Make it super easy for attendees to understand what each offer is, how to access it, and who's eligible.
•  Promote, Promote, Promote! Don't be shy about shouting from the rooftops about these awesome extras. Feature them on your website, in your emails, and on social media. The more people know about them, the more excited they'll be to attend your summit!

How To Use Speaker Provided Freebies, Bonuses & Prizes For Your Virtual Event

There you have it!

A fast and furious run down of how to use speaker-provided event extras, like freebies, bonuses, and prizes in your virtual summit! 

We recommend collecting all of this incredible information on your Speaker Intake Form to make things easy! If you can make questions like "Do you want to include a Freebie in our Event Swag Bag" conditional and then show the required information only to people who answer 'YES!" that would be best, but if not... use what you have and it will work just fine!

Happy Planning.