Virtual summits have become the go-to strategy for connecting with audiences, showcasing expertise, and generating leads. But mastering the art of promotion is crucial for a successful event. The good news? Your website holds immense potential as a powerful marketing tool to effectively promote your virtual summit to your audience.

In this post, we'll dive into specific tactics you can use to really leverage your website traffic to maximize visibility and registrations for your virtual summit.

From creative banner placements, captivating blog content, and strategic email integration methods – these strategies are designed to transform your website into a virtual summit promotion powerhouse.

Promote Your Virtual Summit on Your Website 

Obviously, you'll need a website for these strategies to work, but if you're reading this I'm guessing you already have the part covered! So let's dig into a few ways you can use your website (regardless of where it's hosted) to promote your virtual summit with ease. 

Add a Promo Banner:

The first step in promoting your virtual summit is to create a captivating promo banner that grabs visitors' attention as soon as they land on your website.

Place it prominently at the top of your homepage or across all pages so that it's easily visible. Use compelling visuals, concise copy, and a clear call-to-action (CTA) button that directs users to the registration page.

In Kajabi, I've done this by adding the "HELLO BAR" widget into the header of the website pages. It's easy to turn on and off and you can link it straight to the registration page.

Create a Sidebar Banner:

Got a blog on your website?

Utilize the valuable real estate of the blog sidebar by featuring a dedicated banner for your virtual summit.

This ensures that even if visitors scroll down or navigate away from the homepage to read some amazing blogs, they will still be reminded about the event. Make sure the banner is eye-catching and includes key details like dates, speakers, and benefits of attending.

Implement a Registration Pop-up:

Engage website visitors right when they are most interested by using a registration pop-up for your virtual summit on your website homepage.

Not usually a fan of having too many pop-ups, this is my one BIG exception to always adding another!

Your registration pop-up can appear after a certain amount of time spent on the site, after a few scrolls, or upon exit intent. Keep the pop-up design clean and unobtrusive while highlighting the value proposition of attending the event.

Write Blogs About the Event:

Leverage the power of content marketing by creating blog posts specifically focused on topics related to your virtual summit.

Write informative articles that provide valuable insights or tips related to the theme of your event and include CTAs leading readers to the registration page.

Optimize these blog posts for search engines to increase organic traffic and reach. And if you're on Pinterest make a few pins and get them published over there as well!

Feature Testimonials and Social Proof:

Build credibility and trust by showcasing testimonials from previous virtual summit attendees on your website.

Feature quotes, case studies, or video testimonials that highlight the benefits and positive experiences of past participants. If you have the ability to do a scroller or something more visual than just text

Additionally, display social proof such as the number of attendees, media mentions, or endorsements from industry influencers to create buzz around your event.

Leverage Email Marketing:

Integrate your virtual summit promotion with your email marketing strategy.

Aside from creating dedicated email campaigns announcing the event, sharing sneak peeks of speakers or sessions, and sending reminders as plugs or a P.S. as the event date approaches is great!

Promoting Your Virtual Summit on Your Website 

Remember, promoting your virtual summit is an ongoing process that requires consistent effort across various channels.

By effectively utilizing your website as a promotional tool through banners, pop-ups, blogs, and testimonials, you can maximize its visibility, generate excitement among your current audience, and drive registrations for a successful virtual summit event.

Consider these strategies for your website once you're ready to launch your virtual event registrations.