At The Summit Host, we know virtual summits and digital events are all about creating a valuable experience for attendees. But let's be honest, a little swag never hurt anyone, right? 

We agree! And that's why we always offer a swag bag at our events! And we encourage you to do the same!

Swag bags are a fantastic way to show appreciation to your presenters and incentivize attendees to engage with your speakers' content.

The key is to make sure attendees are aware of all the goodies waiting for them in the speaker swag bag! And if you're new to swag bags, before you jump into this post, be sure to read these first to set the foundation we expand on today: 

• What is a swag bag and why your event needs one.
• What goes in a digital swag bag? 

Ways To Highlight Your Speaker Swag Bag Items

Here are some ways we, at Summit Host, highlight our swag bag items and ensure attendees don't miss out on what our speakers and sponsor are offfering.

Pre-Event Buzz:

• Welcome Wagon: We list all the freebies (including speaker swag bag items) on the Event Welcome Page with a clear swag bag redemption link. This gets attendees excited right from the start.
• Welcome Email: We mention the freebies (in general) in the very first welcome email. Sponsor freebies might even have a direct link for easy access.
• Registration Reminders: Throughout the attendee registration sequence, we detail all the freebies (with a direct link) to keep them informed and interested. Paid ticket holders receive similar treatment for bonuses in their welcome emails.
• Event Central: Our seminar pages feature your freebie and bonus information, alongside your social media links and website. This makes it a one-stop shop for attendees to learn more.
• Event Directory: The Event Directory (provided to all attendees) includes your headshot, bio, website links, and – you guessed it – details about the freebies and bonuses in the speaker swag bag.

During the Event:

• Daily Welcome Calls: We take a two-pronged approach during our Daily Welcome Calls. At the beginning, we individually explain each freebie for speakers on the schedule for that day, to ensure attendees understand their value. Then, at the end of the call, we delve into the bonuses.
• Live Panel Hype: Freebies get a shout-out on all live panels. We even provide direct links to each freebie for speakers participating in the panel discussion – a great way to generate interest and encourage audience engagement.

Post-Event Nurturing:

• Freebie Tracking Made Easy: We provide all attendees with a freebie tracking sheet. This not only makes it simple for them to claim all the goodies in the speaker swag bag, in one easy-to-access spread sheet.

Bonus Strategies to Supercharge Swag Bag Sign-Ups:

1. Gamification: If possible, incorporate a points system where attendees earn points for attending sessions, participating in polls, and – you guessed it – claiming their swag bag goodies. Redeem points for additional freebies or exclusive content.
2. Sneak Peek Power: Post a teasing image on social media showcasing a particularly enticing item from the speaker swag bag. Create a sense of mystery and encourage attendees to register to discover the full treasure trove.
3. Early Bird Advantage: Offer a limited edition swag bag item for attendees who pre-register before a specific date. This creates a sense of urgency and rewards proactive engagement.
4. Speaker Spotlight: Feature a short video on each speaker highlighting a specific freebie in their swag bag contribution. You can feature these in your FB group or if using HeySummit- as a speaker intro video
5. Interactive Swag Bag Exploration: Create a page dedicated to the speaker swag bag. Include detailed descriptions, images, and even short video demonstrations for each freebie. This allows attendees to explore the goodies in detail and make informed decisions about attending specific sessions.

Highlighting Your Speaker Swag Bag Items

By implementing these strategies, you can ensure your speaker swag bag gets the attention it deserves. 

Attendees will be excited to participate, claim their freebies, and ultimately, get the most out of your virtual summit or digital event. Remember, a little planning goes a long way in creating a memorable and rewarding experience for everyone involved!