Virtual summits are a powerhouse for knowledge, connection, and lead generation. But with so much competition in the online space, grabbing attention and driving registrations can feel like scaling Mount Everest in flip-flops. That's where your secret weapons come in: pre-made assets and swipe copy for your speakers and affiliates.

Think of it like this: you're throwing a kickass party, but you can't do it all alone. 

You need your guests (speakers and affiliates) to help spread the word and get everyone excited. But if you just hand them a blank invitation and say, "Go nuts," things might get awkward. That's where pre-made assets and swipe copy come in – they're the party decorations, the playlist, and the icebreaker prompts that turn your summit into an unforgettable event. 

In this blog, we'll explore the benefits of providing ready-made content to your speakers and affiliates as well as examples of each to get your creative juices flowing! 

Why Pre-Made Assets & Swipe Copy Are Your Secret Weapons

Discover how pre-made assets and swipe copy equip speakers and affiliates for success, amplifying engagement and effortlessly driving registrations.

Benefits For Speakers:

• Saves time and stress: Let's face it, speakers are busy people. By providing pre-made social media posts, email templates, and graphics, you take the heavy lifting off their shoulders, freeing them to focus on delivering killer sessions.

• Ensures brand consistency: A mishmash of promotional materials from different speakers can feel disjointed and confusing. Pre-made assets ensure everyone's singing from the same hymn sheet, creating a cohesive and professional brand image for your summit. 

• Boosts engagement: Speakers are natural advocates for your event, but they might not know how to craft the most compelling messages. Swipe copy provides them with tried-and-tested formulas that spark curiosity, generate excitement, and drive registrations. 

Benefits For Affiliates:  

• Lowers the barrier to entry: Not everyone is a born copywriter. By providing ready-made promotional materials, you make it easy for even the most marketing-shy affiliates to jump on board and start promoting your summit.

• Increases their earning potential: The better the promotional materials, the more likely affiliates are to convert leads into registrations. This translates to more commissions for them and higher ROI for you.

• Builds trust and collaboration: Providing valuable resources shows your affiliates you care about their success, fostering a stronger relationship and encouraging them to go the extra mile for your event.

Pre-Made Assets & Swipe Copy for Virtual Summit Speakers & Affiliates

Any pre-made assets you can create for your speakers and affiliates to use is a step in the right direction. Here are some suggestions and descriptions to jumpstart your creativity!

Social Media Posts: 

• Templates for different platforms: Craft engaging posts for Facebook, Twitter, Instagram, and LinkedIn, tailored to each platform's style and audience.

• Eye-catching visuals: Provide high-quality images and graphics that showcase speakers, highlight key takeaways, and create visual appeal.
• Compelling copy: Offer pre-written text that speakers can easily customize to captivate their followers, spark curiosity, and drive registrations.

Email Templates:

• Announcement emails: Help speakers create buzz with emails announcing their participation in the summit, highlighting their sessions, and inviting registration.

• Join me live emails: Encourage attendees to tune in for specific sessions with engaging reminders and sneak peeks at the content.

• Recap emails: Help speakers share key takeaways and valuable insights after their sessions, keeping the momentum going and encouraging further engagement.

Graphics:

• Square graphics: Ideal for social media sharing, featuring the summit logo, speaker headshots, quotes, and session topics.

• Vertical graphics: Perfect for Instagram stories and Pinterest, allowing for more visual storytelling and longer format content.

• Infographics: Present key summit takeaways, statistics, or speaker highlights in a visually engaging and easily digestible format.

Additional Resources: 

• Guidelines and examples: Help speakers create compelling bios that highlight their expertise, experience, and unique value proposition in a way that aligns with the summit's brand.
• Promotional guidelines: Offer clear instructions on how to use the provided assets effectively and encourage speakers to align their messaging with the summit's overall branding and goals. 

Last Words On Swipes & Assets

• Personalization is key: Encourage speakers to add their own voice and personality to the templates, making the content resonate with their audience.

• Track performance: Analyze which assets and copy templates are most effective in driving engagement and registrations, refining your toolkit for future summits.

• Offer support: Be available to answer questions and provide guidance to speakers throughout the promotional process, ensuring a smooth and successful collaboration.

Remember, the key is to provide a variety of options that cater to different needs and skill levels. Some speakers and affiliates might prefer to personalize the templates, while others might just want to plug and play. The more options you give them, the more likely they are to use your resources and spread the word about your amazing summit.

So ditch the blank invitations and get ready to throw a virtual summit that rocks the online world!

With the power of pre-made assets and swipe copy, your speakers and affiliates will be your party superheroes, spreading the word with confidence and efficiency. So go ahead and unlock your creativity, generate those compelling materials, and watch your registrations skyrocket.

Now go forth and launch the most unforgettable summit experience yet!