One of the first things you'll need to do when planning your event after defining the topic, audience, and goals is to choose a date to host it.
And while there are many considerations, which we've covered in this blog about choosing the best virtual summit date, sometimes it comes down to aligning your topic to a theme that's popular around a certain time each year.
In today's blog, we'll explore the importance of choosing a date that aligns not only with your goals but also meets your attendees where and when they are.
Think about the impact of holding a back-to-school event in August when parents are actively seeking tips and information on things like summer sales, lunch ideas, creating a morning routine, or even what to buy their new graduate for their dorm! Now think about the missed opportunity of holding the same event in March, when the school session is active and parents are more focused on Spring break planning...
See what I mean?
So today, we'll delve into the benefits of selecting a month where the theme of your event coincides with your objectives, creating a harmonious and engaging experience for everyone involved.
Let's get started.
Understanding the Impact of Monthly Topic Themes:
Once you've decided on the topic and target audience for your event, it's time to think about their goals.
What are they hoping to achieve by attending this event and when would be the best time for them to have the information and inspiration they need to achieve this goal?
If you can narrow down this time, in addition to making the dates work for your personal and business plans- then this is the perfect time to host your event!
To do this, you'll want to conduct thorough research to identify current trends and topics of interest within your industry as well as on a more personal level.
- Take into account the seasonality of your event when choosing a month. For example, a wellness-themed event in January, when many individuals are focused on health and fitness goals, may resonate more strongly with your target audience. Aligning your event theme with the season can create a sense of timeliness and relevance.
- Consider any industry-specific events or conferences that occur during the year. Aligning your event theme with these larger industry gatherings can help amplify your reach and attract attendees who are already interested in your niche.
And while we can't help much with the industry-specific trends and conferences, we can definitely help with a list of yearly topic themes by month to help you get going!
Let's dive in!
Monthly Themes For Each Month
From January to December, we've got you covered with ideas that will attract new leads, establish your authority, and boost your income from signature offer sales.
January: Fresh Start
As the new year begins, everyone is eager for a fresh start. Capitalize on this energy by focusing on themes such as:
- New Year New You
- Resolutions
- Health & Fitness
- Mindset
- Weightloss
- Meal Planning
- Motivation
February: Winter
Embrace the cozy vibe of winter with these captivating themes:
- Black History Month
- Winter Sports & Activities
- Indoor Games
- Valentine’s Day
- Cozy & Comfort
- Love & Thoughtfulness
- Self Care
March: Spring
As the weather begins to warm up, focus on themes that celebrate renewal and growth:
- Spring Cleaning
- Organization
- Spring Break
- Summer Planning
- DIY projects
- Gardening
- Fashion & Beauty
April: Easter
Celebrate the arrival of spring and Easter with these festive themes:
- Easter Food & Activities
- April Fool’s Day
- Tax Season
- Earth Day & Sustainability
May: Summer Planning
With summer just around the corner, get your audience excited for the season with these themes:
- Mother’s Day
- Mental Health Month
- Vacation Ideas & Planning
- Summer Camps & Activities
- Vacation Planning
- Gardening & Plants
June: Mid-Year
As we reach the midpoint of the year, focus on themes that inspire reflection and planning:
- Father’s Day
- Juneteenth
- Outdoor Activities
- Prom
- Q3 & Q4 Planning
- Graduations
- Things To Do
July: Summer
Embrace the sunny days and warm nights with these summer-themed ideas:
- 4th of July
- Beaches
- Outdoor Activities
- Camping
- Road Trips
- Outdoor Eating & Entertainment
- Christmas in July
August: Back To School
With the back-to-school season in full swing, focus on themes that cater to families and students:
- Family & Kids
- Staycations
- Local Events
- School Shopping
- Summer Sales
- Family Fun
September: Fall
As the leaves change color and the air turns crisp, embrace the beauty of fall with these themes:
- Labor Day
- Fall Foliage
- School Lunch & Meal Prep
- Home Decor & DIY
- Fall Road Trips
- Self Care
October: Halloween
Get ready for some spooky fun with these Halloween-inspired themes:
- Oktoberfest
- Halloween Parties & Costumes
- Farms & Harvest
- Pumpkin Patches
- Q4 Planing & Final Stretch
- Holiday Planning
November: Holidays
As the holiday season approaches, focus on themes that bring joy and gratitude:
- Thanksgiving
- Black Friday Sales
- Gratitude
- Winter Getaway Planning
- Holiday Gift Guides
- Baking
December: Christmas & End of Year
'Tis the season to celebrate and reflect on the year gone by:
- Christmas
- New Years Eve
- Personal & Business Reflection
- Shopping & Sales
- Gift Giving
- Planning & Goal Setting
- Holiday Parties & Meals
Choosing a date that aligns with your goals and the goals of your attendees is a crucial step in planning a successful event.
Remember to conduct thorough research, consider seasonality, and coordinate with industry events to maximize the impact of your event. Unlock the power of monthly topic themes and watch your event flourish!
