Panels are a virtual summit staple when you want to add an easy live element that your attendees will love! They offer dynamic discussions and diverse perspectives and fit well with both live and pre-recorded summits. 

When done right, a panel can start new conversations, expand on previously covered topics, and dive deep into issues and conversations currently happening in your industry. 

But choosing the right topics is key to keeping your audience engaged and leaving them wanting more. Let's dive into the art and science of crafting panel topics that resonate!

How to Choose Virtual Summit Panel Topics Your Audience Will Love

1. Align with Your Summit Theme:

Your panel topics should be the backbone of your summit's core message. Don't just pick random topics – choose ones that support your overall theme and reinforce the transformation you're promising your attendees.

• Example: If your summit is about "Scaling Your Online Business," your panel topics might include:
  • "Strategies for Sustainable Growth"
  • "Building High-Performing Teams"
  • "Leveraging Marketing to Reach New Heights"

2. Tap into Your Audience's Burning Questions:

What are your ideal attendees struggling with? What keeps them up at night? Choose panel topics that address their pain points and offer actionable solutions.

• Action Step: Look at comments on your social media, survey your email list, or even poll your Facebook group to gather topic ideas directly from your audience.

3. Leverage Your Panelists' Expertise:

Your panel is only as strong as its participants. Invite experts who are passionate about the topics you've chosen and who can offer unique insights.

• Action Step: Reach out to potential panelists and ask them for their top three topics they'd be excited to discuss.This ensures their enthusiasm shines through during the panel.

4. Spark Conversation and Debate:

Panels that simply agree with each other can get boring fast. Look for topics with multiple viewpoints or even a bit of controversy to ignite lively discussions.

• Example: A panel on "The Future of Social Media Marketing" could explore different strategies, the impact of AI, or the pros and cons of various platforms.

5. Choose Themes That are Relevant and Timely:

Keep your finger on the pulse of your industry. What are the hottest trends, latest developments, or emerging challenges? Panel topics that address current issues will draw a more engaged audience.

• Example: If a new technology is disrupting your field, a panel discussing its impact and how to adapt would be highly relevant.

6. Don't Forget the "Wow" Factor:

Surprise your audience with a panel that takes them outside their comfort zone or offers a unique perspective. Consider topics that are unexpected, thought-provoking, or even a little playful.

• Example: A panel on "Creativity Hacks from Unexpected Industries" could bring together experts from fields like art, music, or even culinary arts to share their innovative approaches.

Now that you know how to choose panel topics that your attendees will love, use this simple checklist to make sure you panels set the bar high!

Your Virtual Summit Panel Checklist:

• Theme Alignment: Does the topic support the overall message of your summit?
• Audience Interest: Does it address your target audience's pain points or curiosities?
• Panelist Expertise: Do your chosen speakers have deep knowledge and passion for the topic?
• Conversation Potential: Will it spark lively discussion and diverse viewpoints?
• Relevance & Timeliness: Does it address current trends or challenges in your industry?
• "Wow" Factor: Does it offer a unique angle or surprising perspective?